I was talking recently with a Section4 student, and I let him know that we would soon be giving members access to all our sprints for $995, about 1% the annual tuition of an MBA. 

“That’s incredible,” he said. “I’m so excited – my mind is blown.”

Then he paused.

“Why are you doing that?”, which is a polite way of asking “What’s the catch?”

There isn’t one. And here’s the answer as to why.

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Adding seats to the table

I got lucky in two significant ways in my career.

First, I was born into a business family. My father worked his way up from stockroom kid to CEO over 40 years with one company, and by the time I was a teenager, he was talking about business at the kitchen table with anyone who would listen. So I got an early start in understanding business. 

Second, I got into Stanford Business School via the side door. I took a last-minute, “we need to fill a seat or lose $100K in revenue” spot in their one-year Sloan program when someone else dropped out (AKA, came to their senses). So, I got access to an education and network that has propelled and supported me ever since.

Growing up in a business family and going to business school give you two powerful advantages in your career: credibility and connections. 

I want to make sure every ambitious person has access to both of these things. With unlimited sprints, you’ll be able to master the skills, strategies, and language necessary to lead in the growth economy. And within our community, you’ll meet people who will be your thought partners as you test out your radical ideas or practice one of your new skills. 

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Education = time + money

Great business education comes with a hefty, two-pronged price tag. 

One part of the price tag is time. It takes about two years to complete an MBA when you’re doing it full-time. Even most online programs range from 10 weeks to 12 months.

The other is money – around $140-$160,000 at the top business schools this year. 

And that’s what I hear all the time, from people who are considering a business degree. “I want to do it, but I don’t have time, and it’s so expensive.”

At Section4, our mission has always been to rethink the educational experience and create something better – more engaging, more accessible, more affordable, more suited to real life. 

We can’t completely solve for time: Even accelerated, online learning requires commitment.

But I think in giving unlimited access to sprints, we can reduce the impact of price on your decision-making. And by holding ourselves to a high standard for engaging, applicable learning, we’re hoping to make the very best use of your time. 

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Moving to the rundle

If you’ve taken The Business Strategy Sprint or followed Scott for any amount of time, you’ve probably heard of the “rundle”: the recurring revenue bundle.

The rundle combines two sea changes in business: the move to recurring revenue, and the decision to bundle services together in a more compelling offering (think Prime Delivery + Prime Video). 

We believe that adopting the rundle model for our business will do two things:

1. Unlock immense growth, by bringing in many more students who can benefit from our offering.
2. Decrease friction for our customer, by giving them one purchase decision every year, instead of many.

So that’s why we’re opening up unlimited sprints: to give access to opportunity; to remove price from the equation; and to unlock growth for our business. 

If you’re not a member already, I hope you’ll become one. And if you can’t afford to become a member right now, please – apply for a scholarship. We see greatness in you, and we want to support you however we can.

I’ll see you out there.

Greg Shove

CEO

P.S. If you’re craving strategies and tools to put to work in the growth economy, we want this blog to be one of your go-to resources.

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