The Track
A Section Blog

Is Deep Research worth $200 a month?

AI agents are cool, but not for the reasons you’ve heard
You’ve seen articles and flashy demos and tons of promises about the imminent future of agents. But how much of that is actually possible and how much is hype? Lutra AI co-founder and CEO, Jiquan Ngiam sat down with us to suss it out.

AI hallucinations aren’t a big deal
It’s hard not to hear that AI hallucinates and not have a few alarm bells go off. But ‘hallucinations’ is a loaded word. Machine & Partners’ Edmundo Ortega is back to explain why they’re nothing to worry about.

Is Deep Research worth $200 a month?
With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

AI is good enough, the humans need help
Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.

3 proven ways to get customers to share your product
Here’s a simple fact about human nature: The better something makes someone look, the more likely they are to share it.
You probably noticed this on your Instagram feed at the end of last year, when a metric ton of your friends shared their Spotify Wrapped playlist.
What makes sharing the Spotify Wrapped playlist so irresistible?

4 proven business strategies from NYU Stern Prof. Scott Galloway
Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.
In fact, 65 percent of businesses fail within their first 10 years.
So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.
We’ll break them down.

Why shadow AI is probably happening in your company
We surveyed over 5,000 knowledge workers in the second half of 2024 on AI knowledge, skill, and usage. One of the most troubling takeaways: AI use is happening, whether your company sanctions it or not, and the implications are huge.

Why most organizations aren’t ready to deploy AI
In September, we re-ran our AI Proficiency Survey to over 5,000 knowledge workers across the US, UK, and Canada. Our biggest takeaway: The knowledge workforce is vastly unprepared for an AI-augmented future.