I was talking recently with a Section4 student, and I let him know that we would soon be giving members access to all our sprints for $995, about 1% the annual tuition of an MBA. 

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“That’s incredible,” he said. “I’m so excited – my mind is blown.”

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Then he paused.

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“Why are you doing that?”, which is a polite way of asking “What’s the catch?”

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There isn’t one. And here’s the answer as to why.

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Former Netflix VP of Product Gibson Biddle explains how to build a product that delights, makes money, and beats the competition.

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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