The Track
A Section Blog
How to use AI for SEO content without sacrificing quality
What you actually need to know about how AI works
Right now, AI chatbots seem like magic, and that’s dangerous. It makes it easy to overestimate their abilities. You don’t need to know every technical detail of how AI works – but you do need to know enough to understand its limitations.
Dive into what you really need to know about how AI works.
How we built a generative AI bot
By summer 2023, we were convinced we needed to use AI to improve our student experience. From August to October, we designed, built, and prototyped an AI course tutor called ProfAI. In today's post, we'll walk you through how we did it.
Our hot take on Google Gemini
On Wednesday, Google announced its long (long, long)-awaited AI product, Gemini. We dug in to understand whether Gemini lives up to the hype, what it signals for OpenAI and Microsoft, and what you can use it for right now.
The best AI chatbots in 2023
AI chatbots are not all built the same, and even the best ones aren’t best for every use case. That's why we put together a list of the best AI chatbots in 2023 - consider it your "holiday gift guide" for AI.
4 proven business strategies from NYU Stern Prof. Scott Galloway
Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.
In fact, 65 percent of businesses fail within their first 10 years.
So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.
We’ll break them down.
3 steps to uncover your real competitors (hint: they may not be who you think)
April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.
In this post, we’ll share some of her tips.
Why shadow AI is probably happening in your company
We surveyed over 5,000 knowledge workers in the second half of 2024 on AI knowledge, skill, and usage. One of the most troubling takeaways: AI use is happening, whether your company sanctions it or not, and the implications are huge.
Why most organizations aren’t ready to deploy AI
In September, we re-ran our AI Proficiency Survey to over 5,000 knowledge workers across the US, UK, and Canada. Our biggest takeaway: The knowledge workforce is vastly unprepared for an AI-augmented future.
