The Track

A Section Blog

hero image for blog post
March 21, 2025

When to use a specialized AI tool vs. an LLM

If you’re hitting the limits of your LLM because you need more data or niche training, you’re likely doing a lot of high-end knowledge work – and that’s where specialized AI tools come into play.

Read The Article
Greg Shove
Section Staff
6 mins
For students
AI
hero image for blog post
March 14, 2025

We tested two Deep Research tools. One was unusable.

Two LLMs have released Deep Research features without much of a splash. So if you’ve been wondering about them (and don’t want to pay the $200/month price tag), read on for our Chief of Staff’s take on ChatGPT vs. Gemini.

Read The Article
Greg Shove
Ana Silva
6 mins
For students
AI
hero image for blog post
March 7, 2025

How an agency is preparing for AI clients

AI has put a big question mark over the future of agencies. So we talked to David Freas, Managing Partner at Supermoon, about how he’s transforming his brand agency with AI agent teammates – and for AI agent clients.

Read The Article
Greg Shove
Section Staff
5 mins
For students
AI
hero image for blog post
February 28, 2025

AI can think now. What does that mean for you?

The next stage of LLMs is here: AI that “thinks,” or breaks down problems step-by-step like a human would. Here’s how we got here, and what it means for how you use AI.

Read The Article
Greg Shove
Chase Ballard
5 mins
For students
AI
hero image for blog post
March 3, 2023

Free trial vs. freemium: Which product-led growth tactic is right for you? ‍

Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).

In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.

Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.

Read The Article
Greg Shove
Section Staff
7 mins
For students
Product
hero image for blog post
March 6, 2023

How I use Product Strategy frameworks to win client business

How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

Read The Article
Greg Shove
Section Staff
3 min
For students
Product
hero image for blog post
April 4, 2025

Is Deep Research worth $200 a month?

With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

Read The Article
Greg Shove
Chase Ballard
6 mins
For companies
AI
hero image for blog post
March 29, 2025

AI is good enough, the humans need help

Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For companies
AI

Start learning for free

• Watch 3 free on-demand lessons every month
• Experience our flagship intro course for free
• Access Section's full catalog of courses

Section logo pop up