The Track

A Section Blog

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January 31, 2025

Agents are here: OpenAI's chaos vs. Microsoft's control

If you’re tired of hype without action when it comes to AI agents, you’re not alone. Here's our Lead AI Consultant, Chase's, no-BS take on what the big players’ agents are actually capable of.

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Greg Shove
Chase Ballard
7 mins
For students
AI
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January 23, 2025

Staying silent on AI is almost as bad as banning it

The piece of data from our latest AI Proficiency Report that we can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing.

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Greg Shove
Greg Shove, CEO
6 mins
For companies
AI
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January 17, 2025

What AI means for the entry level job and your next career move

What does AI’s automation of entry level tasks mean for college grads, interns, and anyone looking to switch industries? We sat down with labor economist Sania Khan to talk about the rebuilding of the career ladder with AI.

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Greg Shove
Section Staff
4 mins
For students
AI
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January 9, 2025

How to use AI for SEO content without sacrificing quality

Can AI generate SEO content that ranks? We put it to the test in 2024 and the answer is 'yes, but....'

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Greg Shove
Section Staff
5 mins
For students
AI
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March 3, 2023

Free trial vs. freemium: Which product-led growth tactic is right for you? ‍

Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).

In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.

Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.

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Greg Shove
Section Staff
7 mins
For students
Product
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March 6, 2023

How I use Product Strategy frameworks to win client business

How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

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Greg Shove
Section Staff
3 min
For students
Product
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April 4, 2025

Is Deep Research worth $200 a month?

With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

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Greg Shove
Chase Ballard
6 mins
For companies
AI
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March 29, 2025

AI is good enough, the humans need help

Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI

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