The Track
A Section Blog
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.
GPT-4o: What’s cool, what’s hype, and what happens next
Our in-house AI expert talks all things GPT-4o and what it means for the future — ours and AI's.
Try these 3 things before giving up on AI
In this interview, Jeremy Utley exposes the confirmation biases that cause us to bounce off AI – and how you can get a result that will make it stick.
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.
EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.
