The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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May 1, 2024

How to get AI to nail a task in 4 steps

If you want AI to take over your grunt work, you have to put in some upfront effort to show it how. Our Education Product Lead, Tara Aranha, is giving you 4 easy steps to follow.

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Greg Shove
Tara Aranha
6 mins
For students
AI
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April 24, 2024

The best open-source AI chatbots in April 2024

While big players like OpenAI, Anthropic, and Google have been stealing the spotlight, a crew of underdogs have been working on models to give them a run for their money. But how do they stack up?

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Greg Shove
Chase Ballard
5 mins
For students
AI
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February 21, 2025

Build, Buy, or Wait: The Leader’s Guide to AI Adoption

Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

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Greg Shove
Edmundo Ortega
5 mins
For companies
AI
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February 13, 2025

EY's Global Head of AI: Don’t rush to prove AI ROI

If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

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Greg Shove
Section Staff
4 mins
For companies
AI

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