The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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January 11, 2024

Where's the money going to be made in AI?

Not every AI investor will make their money back. In this post, we dig into the AI business models that will work, and those that will be the next Pets.com.

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Greg Shove
Greg Shove, CEO
10 mins
For students
AI startups
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January 3, 2024

10 lessons from running a startup in 2023

This was a hard year for Section, but we’ve come out of it fitter and stronger. Here are 10 lessons that I’ve learned about running a startup – hoping they provide some inspiration to you.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
startup
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February 21, 2025

Build, Buy, or Wait: The Leader’s Guide to AI Adoption

Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

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Greg Shove
Edmundo Ortega
5 mins
For companies
AI
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February 13, 2025

EY's Global Head of AI: Don’t rush to prove AI ROI

If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

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Greg Shove
Section Staff
4 mins
For companies
AI

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