The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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April 1, 2023

Why we rebranded (with a minimal amount of yogababble)

Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

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Greg Shove
Section Staff
3 mins
For students
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March 25, 2023

Want to be a better investor? Adopt these three mindsets

Think like an artist, an analyst, and a skeptic to make better decisions.

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Greg Shove
Section Staff
4 mins
For students
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November 8, 2024

Why most organizations aren’t ready to deploy AI

In September, we re-ran our AI Proficiency Survey to over 5,000 knowledge workers across the US, UK, and Canada. Our biggest takeaway: The knowledge workforce is vastly unprepared for an AI-augmented future.

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Greg Shove
Section Staff
4 mins
For companies
AI
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October 29, 2024

How the Royal Family’s AI-powered mental health agent overcame privacy concerns

Most orgs feel unready for the challenges that Gen AI brings to risk management. Yet many AI applications will have to navigate the line between user value and user privacy. So we sat down with specialist, Brian Kolodny, to understand how he traversed matters of privacy when building a mental health bot for the Royal Family’s foundation.

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Greg Shove
Section Staff
4 mins
For companies
AI

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