The Track
A Section Blog
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Apple Intelligence is the start of consumer AI
Apple announced Apple Intelligence this week marking the beginning of AI's consumer era – AI everywhere: Invisible, accessible, and making our lives better.
Mo Gawdat: AI can make us much happier, or much lonelier
Former CBO of Google X, Mo Gawdat, answers the question on everyone's mind: Will AI will make our lives better or worse? The answer is yes.
Gemini for Google Workspace: What You Need to Know
What is Gemini for Google Workspace, and is it worth investing in? Our in-house AI expert will tell you.
Meet the professor: Google’s Ted Souder from Building an AI-First Organization
Ted Souder is back to teach our Building an AI-First Organization workshop. Get to know him a little better (and why we keep bringing him back for more).
3 steps to uncover your real competitors (hint: they may not be who you think)
April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.
In this post, we’ll share some of her tips.
7 steps to writing a powerful sales pitch
In life, great stories can have a profound impact. Hence why you (we) wept like a baby at the end of Titanic.
But great stories don’t just belong on the big screen. Their power belongs in the business world too. The key to a sales pitch that wins clients, gets business, and drives results? You guessed it. Storytelling.
In this post, we’re going to walk you through positioning master April Dunford’s sales story framework. This is the narrative that helps you easily communicate the unique value of your product to customers.
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.
EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.
