The Track
A Section Blog

Is Deep Research worth $200 a month?

5 steps to pick a winning investment
Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.

Can ChatGPT write a positioning strategy?
ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

Want to build the next Airbnb? 4 steps to get started
Airbnb changed the way we travel without purchasing any hotels. Uber made it easier to get around without amassing their own fleet. And DoorDash took care of breakfast without cracking a single egg.
The common thread between these companies is that they’re platform businesses. Rather than selling products directly, they’re providing a platform that conveniently connects sellers and buyers.
How do you follow in their footsteps? Here are four steps that can help you build a platform of your own.

Why we rebranded (with a minimal amount of yogababble)
Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

ChatGPT Canvas: OpenAI's Trojan Horse for Enterprise Domination
If you missed the launch of ChatGPT's Canvas feature, don’t be surprised – its launch didn't generate the usual hype. But Canvas offers an interesting glimpse into the future of OpenAI's strategic direction.

How I use AI to help my boss prepare for board meetings
We’re not shy about sharing our favorite AI use case: Leveraging it as a thought partner. But not all LLMs are created equally – so Section’s Chief of Staff to the COO, Ana, is sharing how they rank as thought partners for one of her most strategic use cases: Preparing the quarterly board deck.

Is Deep Research worth $200 a month?
With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

AI is good enough, the humans need help
Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.