The Track

A Section Blog

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June 15, 2022

3 steps to uncover your real competitors (hint: they may not be who you think)

April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.

In this post, we’ll share some of her tips.

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Greg Shove
Section Staff
3 mins
For students
Product positioning
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May 26, 2022

4 proven business strategies from NYU Stern Prof. Scott Galloway

Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.

In fact, 65 percent of businesses fail within their first 10 years.

So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.

We’ll break them down.

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Greg Shove
Section Staff
3 mins
For students
business
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May 18, 2022

How I use Product Strategy frameworks to win client business

How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

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Greg Shove
Section Staff
3 min
For students
Product
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May 12, 2022

Will your big idea work? 3 ways to manage risk

Building a new product is nerve-racking, especially if you’re taking a shot at something that’s never been tried before.

Will it end up being a YouTube or a Quibi? An iPod or a Zune? If it fails, will you ever be able to bounce back?

Luckily, you can build confidence by reducing risk. That’s where product experimentation comes in.

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Greg Shove
Section Staff
3 mins
For students
product
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April 24, 2025

Yes, you will lose your job to AI

Greg's best advice for preserving your value.

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Greg Shove
Greg & Taylor
7 mins
For students
AI
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April 9, 2025

AI agents are cool, but not for the reasons you’ve heard

You’ve seen articles and flashy demos and tons of promises about the imminent future of agents. But how much of that is actually possible and how much is hype? Lutra AI co-founder and CEO, Jiquan Ngiam sat down with us to suss it out.

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Greg Shove
Section Staff
5 mins
For students
AI
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March 3, 2023

The three skills that actually matter to business growth

Do you ever look at a company like Google or Netflix and think, “I know we could be that successful – if only we had their people on our team”? 

The bad news: It’s impossibly expensive to recruit talent from the top tech companies.

The good news: You can develop this type of talent in-house, if you zero in on the skills that actually matter to drive business growth.

To help you, our research team looked at 100 of today’s top-performing organizations and identified the business skills that matter. 

These are the skills that should be your top priority in talent development. So let’s get started.

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Greg Shove
Section Staff
4 minutes
For companies

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