The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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April 24, 2024

The best open-source AI chatbots in April 2024

While big players like OpenAI, Anthropic, and Google have been stealing the spotlight, a crew of underdogs have been working on models to give them a run for their money. But how do they stack up?

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Greg Shove
Chase Ballard
5 mins
For students
AI
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April 17, 2024

The VC perspective on successful AI startups

You might have a cool idea for an AI startup, but is it venture backable? General Catalyst's Christopher Kauffman will tell you.

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Greg Shove
Christopher Kauffman
5 mins
For students
AI
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October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

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Greg Shove
Section Staff
5 mins
For companies
AI
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August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

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Greg Shove
Section Staff
9 mins
For companies
AI

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