The Track

A Section Blog

hero image for blog post
November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
hero image for blog post
May 1, 2024

How to get AI to nail a task in 4 steps

If you want AI to take over your grunt work, you have to put in some upfront effort to show it how. Our Education Product Lead, Tara Aranha, is giving you 4 easy steps to follow.

Read The Article
Greg Shove
Tara Aranha
6 mins
For students
AI
hero image for blog post
April 24, 2024

The best open-source AI chatbots in April 2024

While big players like OpenAI, Anthropic, and Google have been stealing the spotlight, a crew of underdogs have been working on models to give them a run for their money. But how do they stack up?

Read The Article
Greg Shove
Chase Ballard
5 mins
For students
AI
hero image for blog post
February 4, 2025

Staying silent on AI is almost as bad as banning it

The piece of data from our latest AI Proficiency Report that we can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing.

Read The Article
Greg Shove
Greg Shove, CEO
6 mins
For companies
AI
hero image for blog post
December 13, 2024

Why shadow AI is probably happening in your company

We surveyed over 5,000 knowledge workers in the second half of 2024 on AI knowledge, skill, and usage. One of the most troubling takeaways: AI use is happening, whether your company sanctions it or not, and the implications are huge.

Read The Article
Greg Shove
Section Staff
5 mins
For companies
AI

Start learning for free

• Watch 3 free on-demand lessons every month
• Experience our flagship intro course for free
• Access Section's full catalog of courses

Section logo pop up