How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

Building a new product is nerve-racking, especially if you’re taking a shot at something that’s never been tried before.

‍

Will it end up being a YouTube or a Quibi? An iPod or a Zune? If it fails, will you ever be able to bounce back?

‍

Luckily, you can build confidence by reducing risk. That’s where product experimentation comes in.

Pop quiz. When you hear the word NFT, do you think:

‍

💪 I know exactly what an NFT is and how to use it for my business

🤔 I think I understand what NFTs are, but I have no clue if they’re relevant to me

🤢 Argh! I should know what NFTs are, but thinking about them makes my head hurt

‍

If you answered the latter two options, you’re not alone. Don’t worry – we sat down with NYU Stern Professor Sabrina Howell to simplify it for you.

‍

Have you ever been bored and caught yourself checking Instagram just seconds after you closed it?

I’m sure you didn’t reopen it because you had an overwhelming urge to see more pics of your college roommate's lunch. You did it without thinking, like it was second nature.

If that sounds familiar, then I hate to break it to you: You have a habit.

And what’s more, that habit was built intentionally – by the people who designed your app.