The Track

A Section Blog

hero image for blog post
June 6, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

Read The Article
Greg Shove
Section Staff
4 mins
For students
positioning
hero image for blog post
June 6, 2023

Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

Read The Article
Greg Shove
Section Staff
2 mins
For students
HBO Max
hero image for blog post
June 6, 2023

5 insights on learning from Section's Annual Outcomes Report

We surveyed your employees on the blockers that stand in the way of learning. Read our post to learn how to engage them in learning and prove the ROI of your programs.

Read The Article
Greg Shove
Section Staff
2 mins
For companies
learning and development
hero image for blog post
May 16, 2023

4 steps to attracting and keeping the best talent in business (even if you're not Google)

You don't need to be a big tech firm to attract, recruit, and retain the best talent. Here's our four-step process for doing it right.

Read The Article
Greg Shove
Mary Fenton
6 mins
For companies
Talent acquisition
hero image for blog post
January 3, 2024

10 lessons from running a startup in 2023

This was a hard year for Section, but we’ve come out of it fitter and stronger. Here are 10 lessons that I’ve learned about running a startup – hoping they provide some inspiration to you.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
startup
hero image for blog post
December 22, 2023

How to prioritize AI projects

If your company is all-in on AI like Section, you might’ve spent the last few weeks coming up with exciting AI projects to tackle in the new year. After the fun brainstorming work comes the less glamorous step of figuring out what your organization actually has the time and budget to execute. We're sharing a simple risk-reward framework to prioritize your AI projects.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI
hero image for blog post
October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

Read The Article
Greg Shove
Section Staff
5 mins
For companies
AI
hero image for blog post
August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

Read The Article
Greg Shove
Section Staff
9 mins
For companies
AI

Start learning for free

• Dive into our most popular sprints
• Watch top case studies and live lectures
• RSVP to upcoming events

Section logo pop up