The Track
A Section Blog
![](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/67ae192945b6d629c02a7bc9_iStock-2155769551-2.png)
EY's Global Head of AI: Don’t rush to prove AI ROI
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/671ba956bfd4e65653740636_AI%20product%20deployment-2.png)
Our Guide to Building Enterprise AI Applications
Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/67092e7a29381b5ea5315d0a_How%20custom%20GPTs%20boost%20section%20content%20quality-2.png)
How we used AI to improve course quality by 20%
One common misperception about AI is that it’s only good for making processes quicker. Education Product Lead, Kyra Atekwana, shared how it also improved our content quality by 20%.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/6706f2bbc492a8c4aa617f1f_Perplexity%20for%20teams-2.png)
Perplexity AI: What You Need to Know
Perplexity doesn't get as much air time as other AI tools, but its features have the potential to change how you work.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/66fee01dcfffc61389226ee6_How%20this%20Bayer%20CFO%20is%20measuring%20AI%20ROI-2.png)
How a Bayer CFO is thinking about AI ROI
Your CFO will want to see your plan for proving ROI before they greenlight your AI initiatives. But what we learned from Bayer CFO, Florian Zirnstein, is that not all CFOs need to see hard numbers to measure success.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/6769d613fe07de8c9ebdfff1_Ai%20Advancements-2.png)
The 2024 AI advancements that changed everything
Our Lead AI Consultant, Chase Ballard is walking through the AI advancements that changed everything in 2024 – and what that means for you in 2025.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/6769c6e01c77af547804576d_AI%20Wrapped-2-2.png)
2024 Wrapped: Our top 3 insights from a year of covering AI use cases
We added over 30,000 subscribers to our AI Strategy Brief community in 2024. We also spoke with more than 50 experts about how they’re getting value from AI. So this week, we analyzed the data from our 50+ posts this year to see what resonated most with you.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/675c64e7850b55d50be34bce_Shadow%20AI-2.png)
Why shadow AI is probably happening in your company
We surveyed over 5,000 knowledge workers in the second half of 2024 on AI knowledge, skill, and usage. One of the most troubling takeaways: AI use is happening, whether your company sanctions it or not, and the implications are huge.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/672ce9fca1ecaad6cf2399cd_A%20sneak%20peek%20on%20our%20latest%20research-2.png)
Why most organizations aren’t ready to deploy AI
In September, we re-ran our AI Proficiency Survey to over 5,000 knowledge workers across the US, UK, and Canada. Our biggest takeaway: The knowledge workforce is vastly unprepared for an AI-augmented future.