The Track

A Section Blog

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May 31, 2024

Gemini for Google Workspace: What You Need to Know

What is Gemini for Google Workspace, and is it worth investing in? Our in-house AI expert will tell you.

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Greg Shove
Chase Ballard
5 mins
For students
AI
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May 24, 2024

Meet the professor: Google’s Ted Souder from Building an AI-First Organization

Ted Souder is back to teach our Building an AI-First Organization workshop. Get to know him a little better (and why we keep bringing him back for more).

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Greg Shove
Section Staff
6 mins
For students
Meet the professor
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May 15, 2024

What is Prompting for AI? The Beginner's Guide to AI Prompt Writing

What is prompting? In this beginner's guide to instructing AI models like ChatGPT through written prompts, you'll earn the basics of prompting for natural AI conversations.

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Greg Shove
Section Staff
5 mins
For students
AI
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May 15, 2024

GPT-4o: What’s cool, what’s hype, and what happens next

Our in-house AI expert talks all things GPT-4o and what it means for the future — ours and AI's.

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Greg Shove
Chase Ballard
6 mins
For students
AI
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July 14, 2023

How Squishmallows became the top-selling toy of 2022

What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.

But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”

In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

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Greg Shove
Section Staff
2 mins
For students
marketing strategy
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June 7, 2023

Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

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Greg Shove
Section Staff
2 mins
For students
HBO Max
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February 27, 2025

Passing the EU’s AI Literacy Requirements

Starting February 2025, The European Union's Artificial Intelligence Act (EU AI Act) mandated an "AI Literacy" requirement. Here's what that means for you.

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Greg Shove
Section Staff
8 mins
For companies
AI
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February 21, 2025

Build, Buy, or Wait: The Leader’s Guide to AI Adoption

Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

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Greg Shove
Edmundo Ortega
5 mins
For companies
AI

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