The Track

A Section Blog

hero image for blog post
September 28, 2022

4 data-driven tricks to win your customers’ hearts‍

For consistent sales, you need a long-term relationship. According to Google’s Neil Hoyne, It starts with a better conversation — and smarter questions.

Read The Article
Greg Shove
Section Staff
5 mins
For students
Customers
hero image for blog post
September 27, 2022

The 10 essential business skills every person (or team) needs‍

I’m sure we’ve all had this thought over the course of our career: “I wish somebody could give me a playbook on how to be great at my job.”

Well, we’re here to tell you that being a great strategist isn’t a natural talent or a magic trick. It’s a list of critical skills that, when mastered, make you indispensable.

Read The Article
Greg Shove
Section Staff
10 mins
For students
strategy
hero image for blog post
August 30, 2022

Do this exercise to get more meaning from your life

It's about pinning down your "ultimate why," according to Berkeley Haas professors Sahar Yousef and Lucas Miller.

Read The Article
Greg Shove
Section Staff
10 mins
For students
goals
hero image for blog post
August 29, 2022

4 steps to give a winning presentation (hint: sound like a human)

We all know what a great presentation sounds like. But going up there and delivering one ourselves? That's a different matter.

Read The Article
Greg Shove
Sam Buti
6 mins
For students
storytelling
hero image for blog post
July 14, 2023

How Squishmallows became the top-selling toy of 2022

What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.

But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”

In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

Read The Article
Greg Shove
Section Staff
2 mins
For students
marketing strategy
hero image for blog post
June 7, 2023

Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

Read The Article
Greg Shove
Section Staff
2 mins
For students
HBO Max
hero image for blog post
February 27, 2025

Passing the EU’s AI Literacy Requirements

Starting February 2025, The European Union's Artificial Intelligence Act (EU AI Act) mandated an "AI Literacy" requirement. Here's what that means for you.

Read The Article
Greg Shove
Section Staff
8 mins
For companies
AI
hero image for blog post
February 21, 2025

Build, Buy, or Wait: The Leader’s Guide to AI Adoption

Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

Read The Article
Greg Shove
Edmundo Ortega
5 mins
For companies
AI

Start learning for free

• Watch 3 free on-demand lessons every month
• Experience our flagship intro course for free
• Access Section's full catalog of courses

Section logo pop up