The Track

A Section Blog

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April 27, 2023

How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

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Greg Shove
Section Staff
5 mins
For students
Twitter
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April 17, 2023

Which skills matter? Employees and L&D leaders don’t always agree [research]

Which skills matter in the modern workplace – to get promoted, to get ahead, to impact the business? It turns out that employees and learning leaders don’t always agree.

We recently surveyed 10,000 students and 250 learning leaders on the skills that are their biggest priority in 2023.

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Greg Shove
Section Staff
3 mins
For companies
talent management
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April 3, 2023

5 steps to pick a winning investment ‍

Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.

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Greg Shove
Section Staff
5 mins
For students
investment
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March 31, 2023

Can ChatGPT write a positioning strategy?

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

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Greg Shove
Section Staff
10 mins
For students
Product positioning
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June 7, 2023

Why we’re opening up unlimited access to sprints

I was talking recently with a Section4 student, and I let him know that we would soon be giving members access to all our sprints for $995, about 1% the annual tuition of an MBA. 

“That’s incredible,” he said. “I’m so excited – my mind is blown.”

Then he paused.

“Why are you doing that?”, which is a polite way of asking “What’s the catch?”

There isn’t one. And here’s the answer as to why.

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Greg Shove
Greg Shove, CEO
5 mins
For students
For companies
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March 6, 2023

Will your big idea work? 3 ways to manage risk

Building a new product is nerve-racking, especially if you’re taking a shot at something that’s never been tried before.

Will it end up being a YouTube or a Quibi? An iPod or a Zune? If it fails, will you ever be able to bounce back?

Luckily, you can build confidence by reducing risk. That’s where product experimentation comes in.

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Greg Shove
Section Staff
3 mins
For students
product
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December 13, 2024

Why shadow AI is probably happening in your company

We surveyed over 5,000 knowledge workers in the second half of 2024 on AI knowledge, skill, and usage. One of the most troubling takeaways: AI use is happening, whether your company sanctions it or not, and the implications are huge.

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Greg Shove
Section Staff
5 mins
For companies
AI
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November 8, 2024

Why most organizations aren’t ready to deploy AI

In September, we re-ran our AI Proficiency Survey to over 5,000 knowledge workers across the US, UK, and Canada. Our biggest takeaway: The knowledge workforce is vastly unprepared for an AI-augmented future.

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Greg Shove
Section Staff
4 mins
For companies
AI

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