The Track

A Section Blog

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October 24, 2022

How to find your brand's purpose

Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

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Greg Shove
Justin Lee
For students
brand strategy
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October 22, 2022

5 steps to solve the tough problem in front of you

The ability to solve tough problems isn’t an innate talent or a magic act – it’s a process. Learn a step-by-step framework to break down problems and solve them in a data-driven way.

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Greg Shove
2 mins
For students
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September 28, 2022

4 data-driven tricks to win your customers’ hearts‍

For consistent sales, you need a long-term relationship. According to Google’s Neil Hoyne, It starts with a better conversation — and smarter questions.

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Greg Shove
Section Staff
5 mins
For students
Customers
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September 27, 2022

The 10 essential business skills every person (or team) needs‍

I’m sure we’ve all had this thought over the course of our career: “I wish somebody could give me a playbook on how to be great at my job.”

Well, we’re here to tell you that being a great strategist isn’t a natural talent or a magic trick. It’s a list of critical skills that, when mastered, make you indispensable.

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Greg Shove
Section Staff
10 mins
For students
strategy
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March 3, 2023

Can't stop checking your favorite app? Here's why.

Have you ever been bored and caught yourself checking Instagram just seconds after you closed it?

I’m sure you didn’t reopen it because you had an overwhelming urge to see more pics of your college roommate's lunch. You did it without thinking, like it was second nature.

If that sounds familiar, then I hate to break it to you: You have a habit.

And what’s more, that habit was built intentionally – by the people who designed your app.

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Greg Shove
Section Staff
3 mins
For students
product
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March 3, 2023

3 proven ways to get customers to share your product

Here’s a simple fact about human nature: The better something makes someone look, the more likely they are to share it.

You probably noticed this on your Instagram feed at the end of last year, when a metric ton of your friends shared their Spotify Wrapped playlist.

What makes sharing the Spotify Wrapped playlist so irresistible? 

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Greg Shove
Section Staff
10 mins
For students
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October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

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Greg Shove
Section Staff
5 mins
For companies
AI
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August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

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Greg Shove
Section Staff
9 mins
For companies
AI

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