The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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March 3, 2023

How to know if NFTs are right for your business

Pop quiz. When you hear the word NFT, do you think:

💪 I know exactly what an NFT is and how to use it for my business

🤔 I think I understand what NFTs are, but I have no clue if they’re relevant to me

🤢 Argh! I should know what NFTs are, but thinking about them makes my head hurt

If you answered the latter two options, you’re not alone. Don’t worry – we sat down with NYU Stern Professor Sabrina Howell to simplify it for you.

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Greg Shove
Section Staff
7 min
For students
NFTs
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March 3, 2023

Self-assessment: Does your team trust you?

I’m sure you’ve had a manager you didn’t trust. 

Maybe that manager said she valued your time – but then canceled your 1:1 at the last minute because she just had to run out and get a smoothie. 

Maybe he called you out in front of the team for a mistake he made. (Truly an unforgivable offense). 

Whatever it was, you know that once trust is lost, it’s hard to get back...

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Greg Shove
Section Staff
5 mins
For students
Management
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February 4, 2025

Staying silent on AI is almost as bad as banning it

The piece of data from our latest AI Proficiency Report that we can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing.

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Greg Shove
Greg Shove, CEO
6 mins
For companies
AI
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December 13, 2024

Why shadow AI is probably happening in your company

We surveyed over 5,000 knowledge workers in the second half of 2024 on AI knowledge, skill, and usage. One of the most troubling takeaways: AI use is happening, whether your company sanctions it or not, and the implications are huge.

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Greg Shove
Section Staff
5 mins
For companies
AI

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