The Track
A Section Blog
Yes, you will lose your job to AI
How Cascade took on its biggest competitor: the sink
Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.
4 steps to attracting and keeping the best talent in business (even if you're not Google)
You don't need to be a big tech firm to attract, recruit, and retain the best talent. Here's our four-step process for doing it right.
5 research-backed secrets to get employees to engage in learning
L&D faces an age-old challenge: How the heck do you get employees to prioritize and engage in learning? We've been focused on learning engagement for three years. Here's what we've learned.
How did Twitter's blue check mark go from status symbol to total embarrassment?
In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.
Self-assessment: Does your team trust you?
I’m sure you’ve had a manager you didn’t trust.
Maybe that manager said she valued your time – but then canceled your 1:1 at the last minute because she just had to run out and get a smoothie.
Maybe he called you out in front of the team for a mistake he made. (Truly an unforgivable offense).
Whatever it was, you know that once trust is lost, it’s hard to get back...
Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.
Passing the EU’s AI Literacy Requirements
Starting February 2025, The European Union's Artificial Intelligence Act (EU AI Act) mandated an "AI Literacy" requirement. Here's what that means for you.
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.
