The Track

A Section Blog

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March 31, 2023

Can ChatGPT write a positioning strategy?

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

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Greg Shove
Section Staff
10 mins
For students
Product positioning
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March 20, 2023

Want to build the next Airbnb? 4 steps to get started

Airbnb changed the way we travel without purchasing any hotels. Uber made it easier to get around without amassing their own fleet. And DoorDash took care of breakfast without cracking a single egg.

The common thread between these companies is that they’re platform businesses. Rather than selling products directly, they’re providing a platform that conveniently connects sellers and buyers.

How do you follow in their footsteps? Here are four steps that can help you build a platform of your own.

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Greg Shove
Section Staff
5 mins
For companies
platform
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March 9, 2023

Why we rebranded (with a minimal amount of yogababble)

Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

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Greg Shove
Section Staff
3 mins
For students
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February 21, 2023

The financial statement every leader should understand (and how to analyze it)‍

Analyzing financials doesn't have to be scary. We break down the P&L statement in an easy-to-grasp guide you'll want to bookmark.

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Greg Shove
Section Staff
2 mins
For students
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February 10, 2024

Five 1-minute AI drills you can do right now

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Artificial intelligence
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February 3, 2024

8 secrets to great AI prompting

Learn how to write a prompt for ChatGPT that gets a great result.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI prompting
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July 3, 2024

Google Gemini vs. Microsoft Copilot: Which is right for your business?

Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?

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Greg Shove
Chase Ballard
7 mins
For companies
AI
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June 28, 2024

Copilot for Microsoft 365: What You Need to Know

Microsoft Copilot is the LLM of choice for 23% of companies, so how good are the new features of Copilot for Microsoft 365? Our AI expert's review.

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Greg Shove
Chase Ballard
6 mins
For companies
AI

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