The Track

A Section Blog

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July 13, 2023

How should your business use generative AI?

Learn how to implement generative AI at your business, depending on your customer readiness, stakeholder buy-in, and data access.

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Greg Shove
Greg Shove, CEO
5 mins
For students
generative AI
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July 13, 2023

How Squishmallows became the top-selling toy of 2022

What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.

But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”

In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

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Greg Shove
Section Staff
2 mins
For students
marketing strategy
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June 6, 2023

5 insights on learning from Section's Annual Outcomes Report

We surveyed your employees on the blockers that stand in the way of learning. Read our post to learn how to engage them in learning and prove the ROI of your programs.

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Greg Shove
Section Staff
2 mins
For companies
learning and development
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June 6, 2023

Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

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Greg Shove
Section Staff
2 mins
For students
HBO Max
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December 20, 2023

Quiz: How should your business be using AI?

You know your business should be using AI in some way. But does that mean using it to generate a few headline ideas, or introducing a whole new AI product? The answer depends on the state of your business.

Take our quiz to determine how to best use AI for your unique needs.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI
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December 19, 2023

What you actually need to know about how AI works

Right now, AI chatbots seem like magic, and that’s dangerous. It makes it easy to overestimate their abilities. You don’t need to know every technical detail of how AI works – but you do need to know enough to understand its limitations. 

Dive into what you really need to know about how AI works.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
7 mins
For students
AI
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February 13, 2025

EY's Global Head of AI: Don’t rush to prove AI ROI

If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

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Greg Shove
Section Staff
4 mins
For companies
AI
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February 4, 2025

Staying silent on AI is almost as bad as banning it

The piece of data from our latest AI Proficiency Report that we can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing.

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Greg Shove
Greg Shove, CEO
6 mins
For companies
AI

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