The Track

A Section Blog

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March 9, 2023

Why we rebranded (with a minimal amount of yogababble)

Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

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Greg Shove
Section Staff
3 mins
For students
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February 21, 2023

The financial statement every leader should understand (and how to analyze it)‍

Analyzing financials doesn't have to be scary. We break down the P&L statement in an easy-to-grasp guide you'll want to bookmark.

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Greg Shove
Section Staff
2 mins
For students
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January 25, 2023

How to build a scorecard to evaluate your well-being

New year, new you? Use Pedro Zuloaga's scorecard to evaluate your life and set measurable goals for improvement in 2023.

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Greg Shove
Pedro Zuloaga
3 mins
For students
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January 19, 2023

5 steps to grow customer lifetime customer value

Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.

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Greg Shove
Juan Pablo Del Alcázar Ponce
3 mins
For students
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December 20, 2023

Quiz: How should your business be using AI?

You know your business should be using AI in some way. But does that mean using it to generate a few headline ideas, or introducing a whole new AI product? The answer depends on the state of your business.

Take our quiz to determine how to best use AI for your unique needs.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI
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December 19, 2023

What you actually need to know about how AI works

Right now, AI chatbots seem like magic, and that’s dangerous. It makes it easy to overestimate their abilities. You don’t need to know every technical detail of how AI works – but you do need to know enough to understand its limitations. 

Dive into what you really need to know about how AI works.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
7 mins
For students
AI
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February 13, 2025

EY's Global Head of AI: Don’t rush to prove AI ROI

If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

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Greg Shove
Section Staff
4 mins
For companies
AI
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February 4, 2025

Staying silent on AI is almost as bad as banning it

The piece of data from our latest AI Proficiency Report that we can’t stop thinking about: Silence on AI breeds more AI skepticism than an outright AI ban. So if you’ve been gathering your thoughts on AI, now is the time to put them in writing.

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Greg Shove
Greg Shove, CEO
6 mins
For companies
AI

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