The Track
A Section Blog
EY's Global Head of AI: Don’t rush to prove AI ROI
Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.
3 steps to uncover your real competitors (hint: they may not be who you think)
April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.
In this post, we’ll share some of her tips.
4 proven business strategies from NYU Stern Prof. Scott Galloway
Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.
In fact, 65 percent of businesses fail within their first 10 years.
So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.
We’ll break them down.
How I use Product Strategy frameworks to win client business
How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.
2 simple data skills that every single person should know
The ability to quickly clean and analyze a data set will make you better at every part of your job. But it’s easy to go a long time without learning these skills. (And if you’re far along in your career, it can feel embarrassing to ask for help!). That’s why we're sharing our quick guide on two basic data skills everyone should have.
10 ways to get your team to move faster on AI
If you’re a leader and you believe in AI, you’re probably facing a challenge in getting your whole team to embrace AI. Learn 10 ways to get your team excited about AI, from Section's CEO Greg Shove.
How the Royal Family’s AI-powered mental health agent overcame privacy concerns
Most orgs feel unready for the challenges that Gen AI brings to risk management. Yet many AI applications will have to navigate the line between user value and user privacy. So we sat down with specialist, Brian Kolodny, to understand how he traversed matters of privacy when building a mental health bot for the Royal Family’s foundation.
Our Guide to Building Enterprise AI Applications
Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.
