The Track
A Section Blog
![](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/67ae192945b6d629c02a7bc9_iStock-2155769551-2.png)
EY's Global Head of AI: Don’t rush to prove AI ROI
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/671ba956bfd4e65653740636_AI%20product%20deployment-2.png)
Our Guide to Building Enterprise AI Applications
Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/67092e7a29381b5ea5315d0a_How%20custom%20GPTs%20boost%20section%20content%20quality-2.png)
How we used AI to improve course quality by 20%
One common misperception about AI is that it’s only good for making processes quicker. Education Product Lead, Kyra Atekwana, shared how it also improved our content quality by 20%.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/6706f2bbc492a8c4aa617f1f_Perplexity%20for%20teams-2.png)
Perplexity AI: What You Need to Know
Perplexity doesn't get as much air time as other AI tools, but its features have the potential to change how you work.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/66fee01dcfffc61389226ee6_How%20this%20Bayer%20CFO%20is%20measuring%20AI%20ROI-2.png)
How a Bayer CFO is thinking about AI ROI
Your CFO will want to see your plan for proving ROI before they greenlight your AI initiatives. But what we learned from Bayer CFO, Florian Zirnstein, is that not all CFOs need to see hard numbers to measure success.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/64f79f9dd9d88206efda08aa_1205427123234679.nnMjh1zakbGkl7crNaDg_height640.png)
7 ways AI will completely change the way you work
AI will change the way you work, from how you write copy to how you make business-critical decisions. Here are 7 strategic implications every leader needs to be aware of as we enter the age of AI.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/64c0483b679722c35d8936ee_Twitter-X%20Alt.jpg)
Why is Twitter rebranding to X?
Elon Musk announced that Twitter will rebrand to X. Yes, just X. We take a deep dive into the reasoning behind his decision, and what it signals for the company's future.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/672120c75e360bc7c3a0f440_Brian%20Kolodny%20pt.%202-2.png)
How the Royal Family’s AI-powered mental health agent overcame privacy concerns
Most orgs feel unready for the challenges that Gen AI brings to risk management. Yet many AI applications will have to navigate the line between user value and user privacy. So we sat down with specialist, Brian Kolodny, to understand how he traversed matters of privacy when building a mental health bot for the Royal Family’s foundation.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/671ba956bfd4e65653740636_AI%20product%20deployment-2.png)
Our Guide to Building Enterprise AI Applications
Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.