The Track

A Section Blog

hero image for blog post
May 18, 2022

How I use Product Strategy frameworks to win client business

How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

Read The Article
Greg Shove
Section Staff
3 min
For students
Product
hero image for blog post
May 12, 2022

Will your big idea work? 3 ways to manage risk

Building a new product is nerve-racking, especially if you’re taking a shot at something that’s never been tried before.

Will it end up being a YouTube or a Quibi? An iPod or a Zune? If it fails, will you ever be able to bounce back?

Luckily, you can build confidence by reducing risk. That’s where product experimentation comes in.

Read The Article
Greg Shove
Section Staff
3 mins
For students
product
hero image for blog post
April 27, 2022

How to know if NFTs are right for your business

Pop quiz. When you hear the word NFT, do you think:

💪 I know exactly what an NFT is and how to use it for my business

🤔 I think I understand what NFTs are, but I have no clue if they’re relevant to me

🤢 Argh! I should know what NFTs are, but thinking about them makes my head hurt

If you answered the latter two options, you’re not alone. Don’t worry – we sat down with NYU Stern Professor Sabrina Howell to simplify it for you.

Read The Article
Greg Shove
Section Staff
7 min
For students
NFTs
hero image for blog post
April 13, 2022

Can't stop checking your favorite app? Here's why.

Have you ever been bored and caught yourself checking Instagram just seconds after you closed it?

I’m sure you didn’t reopen it because you had an overwhelming urge to see more pics of your college roommate's lunch. You did it without thinking, like it was second nature.

If that sounds familiar, then I hate to break it to you: You have a habit.

And what’s more, that habit was built intentionally – by the people who designed your app.

Read The Article
Greg Shove
Section Staff
3 mins
For students
product
hero image for blog post
March 3, 2023

Do this exercise to get more meaning from your life

It's about pinning down your "ultimate why," according to Berkeley Haas professors Sahar Yousef and Lucas Miller.

Read The Article
Greg Shove
Section Staff
10 mins
For students
goals
hero image for blog post
March 3, 2023

The 10 essential business skills every person (or team) needs‍

I’m sure we’ve all had this thought over the course of our career: “I wish somebody could give me a playbook on how to be great at my job.”

Well, we’re here to tell you that being a great strategist isn’t a natural talent or a magic trick. It’s a list of critical skills that, when mastered, make you indispensable.

Read The Article
Greg Shove
Section Staff
10 mins
For students
strategy
hero image for blog post
July 3, 2024

Google Gemini vs. Microsoft Copilot: Which is right for your business?

Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?

Read The Article
Greg Shove
Chase Ballard
7 mins
For companies
AI
hero image for blog post
June 28, 2024

Copilot for Microsoft 365: What You Need to Know

Microsoft Copilot is the LLM of choice for 23% of companies, so how good are the new features of Copilot for Microsoft 365? Our AI expert's review.

Read The Article
Greg Shove
Chase Ballard
6 mins
For companies
AI

Start learning for free

• Dive into our most popular sprints
• Watch top case studies and live lectures
• RSVP to upcoming events

Section logo pop up