The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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May 9, 2024

Try these 3 things before giving up on AI

In this interview, Jeremy Utley exposes the confirmation biases that cause us to bounce off AI – and how you can get a result that will make it stick.

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Greg Shove
Section Staff
5 mins
For students
AI
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May 1, 2024

How to get AI to nail a task in 4 steps

If you want AI to take over your grunt work, you have to put in some upfront effort to show it how. Our Education Product Lead, Tara Aranha, is giving you 4 easy steps to follow.

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Greg Shove
Tara Aranha
6 mins
For students
AI
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March 29, 2024

Pi had a million users. So why did Inflection just implode (and take Pi with it)?

Microsoft just cannibalized a company it was a lead investor in and took its chatbot down with it. Here's what that means for other AI startups.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
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March 15, 2024

3 drills to teach your team AI, using AI

L&D might be dragging their feet on training your team on AI (we’ve seen it firsthand). So, use AI itself as your team coach.

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Greg Shove
Section Staff
8 mins
For companies
AI

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