The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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January 28, 2025

ChatGPT Canvas: OpenAI's Trojan Horse for Enterprise Domination

If you missed the launch of ChatGPT's Canvas feature, don’t be surprised – its launch didn't generate the usual hype. But Canvas offers an interesting glimpse into the future of OpenAI's strategic direction.

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Greg Shove
Chase Ballard
4 mins
For students
AI
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November 21, 2024

How I use AI to help my boss prepare for board meetings

We’re not shy about sharing our favorite AI use case: Leveraging it as a thought partner. But not all LLMs are created equally – so Section’s Chief of Staff to the COO, Ana, is sharing how they rank as thought partners for one of her most strategic use cases: Preparing the quarterly board deck.

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Greg Shove
Ana Silva
5 mins
For students
AI
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October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

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Greg Shove
Section Staff
5 mins
For companies
AI
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August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

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Greg Shove
Section Staff
9 mins
For companies
AI

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