The Track
A Section Blog
![](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/67ae192945b6d629c02a7bc9_iStock-2155769551-2.png)
EY's Global Head of AI: Don’t rush to prove AI ROI
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/671ba956bfd4e65653740636_AI%20product%20deployment-2.png)
Our Guide to Building Enterprise AI Applications
Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/67092e7a29381b5ea5315d0a_How%20custom%20GPTs%20boost%20section%20content%20quality-2.png)
How we used AI to improve course quality by 20%
One common misperception about AI is that it’s only good for making processes quicker. Education Product Lead, Kyra Atekwana, shared how it also improved our content quality by 20%.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/6706f2bbc492a8c4aa617f1f_Perplexity%20for%20teams-2.png)
Perplexity AI: What You Need to Know
Perplexity doesn't get as much air time as other AI tools, but its features have the potential to change how you work.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/66fee01dcfffc61389226ee6_How%20this%20Bayer%20CFO%20is%20measuring%20AI%20ROI-2.png)
How a Bayer CFO is thinking about AI ROI
Your CFO will want to see your plan for proving ROI before they greenlight your AI initiatives. But what we learned from Bayer CFO, Florian Zirnstein, is that not all CFOs need to see hard numbers to measure success.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/64012656c0c7c13493a55b46_64012630dc9bc741cf8492c5_BX045_Section_CustomerValue.webp)
5 steps to grow customer lifetime customer value
Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/640125f8b017f802ad6193e2_640125a8c0c7c11558a5515e_BX045_Section_Scorecard_LoveWorkandPlay.webp)
How to build a scorecard to evaluate your well-being
New year, new you? Use Pedro Zuloaga's scorecard to evaluate your life and set measurable goals for improvement in 2023.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/66be6ce73c414b8dddd8d162_Screenshot%202024-08-15%20at%204.01.11%E2%80%AFPM.png)
How an AI expert built agents for Toyota and Universal Theme Parks
Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.
![hero image for blog post](https://cdn.prod.website-files.com/635ffd046dcb43298c9f7a9a/668573e8d013a798c74a6521_Copilot%20vs.%20Gemini.png)
Google Gemini vs. Microsoft Copilot: Which is right for your business?
Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?