The Track

A Section Blog

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June 6, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

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Greg Shove
Section Staff
4 mins
For students
positioning
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June 6, 2023

Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

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Greg Shove
Section Staff
2 mins
For students
HBO Max
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June 6, 2023

5 insights on learning from Section's Annual Outcomes Report

We surveyed your employees on the blockers that stand in the way of learning. Read our post to learn how to engage them in learning and prove the ROI of your programs.

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Greg Shove
Section Staff
2 mins
For companies
learning and development
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May 16, 2023

4 steps to attracting and keeping the best talent in business (even if you're not Google)

You don't need to be a big tech firm to attract, recruit, and retain the best talent. Here's our four-step process for doing it right.

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Greg Shove
Mary Fenton
6 mins
For companies
Talent acquisition
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March 3, 2023

Self-assessment: Does your team trust you?

I’m sure you’ve had a manager you didn’t trust. 

Maybe that manager said she valued your time – but then canceled your 1:1 at the last minute because she just had to run out and get a smoothie. 

Maybe he called you out in front of the team for a mistake he made. (Truly an unforgivable offense). 

Whatever it was, you know that once trust is lost, it’s hard to get back...

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Greg Shove
Section Staff
5 mins
For students
Management
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March 3, 2023

Free trial vs. freemium: Which product-led growth tactic is right for you? ‍

Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).

In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.

Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.

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Greg Shove
Section Staff
7 mins
For students
Product
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March 29, 2024

Pi had a million users. So why did Inflection just implode (and take Pi with it)?

Microsoft just cannibalized a company it was a lead investor in and took its chatbot down with it. Here's what that means for other AI startups.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
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March 15, 2024

3 drills to teach your team AI, using AI

L&D might be dragging their feet on training your team on AI (we’ve seen it firsthand). So, use AI itself as your team coach.

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Greg Shove
Section Staff
8 mins
For companies
AI

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