The Track

A Section Blog

hero image for blog post
November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
hero image for blog post
March 6, 2023

How I use Product Strategy frameworks to win client business

How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

Read The Article
Greg Shove
Section Staff
3 min
For students
Product
hero image for blog post
March 3, 2023

Having morale issues? Try telling better stories

Unhappy workers have usually lost faith in their leadership's story. Here's how to tell a better one.

Read The Article
Greg Shove
Section Staff
3 mins
For students
storytelling
hero image for blog post
March 29, 2024

Pi had a million users. So why did Inflection just implode (and take Pi with it)?

Microsoft just cannibalized a company it was a lead investor in and took its chatbot down with it. Here's what that means for other AI startups.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
hero image for blog post
March 15, 2024

3 drills to teach your team AI, using AI

L&D might be dragging their feet on training your team on AI (we’ve seen it firsthand). So, use AI itself as your team coach.

Read The Article
Greg Shove
Section Staff
8 mins
For companies
AI

Start learning for free

• Dive into our most popular sprints
• Watch top case studies and live lectures
• RSVP to upcoming events

Section logo pop up