The Track
A Section Blog
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Build, Buy, or Wait: The Leader’s Guide to AI Adoption
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Can ChatGPT write a positioning strategy?
ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?
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Want to build the next Airbnb? 4 steps to get started
Airbnb changed the way we travel without purchasing any hotels. Uber made it easier to get around without amassing their own fleet. And DoorDash took care of breakfast without cracking a single egg.
The common thread between these companies is that they’re platform businesses. Rather than selling products directly, they’re providing a platform that conveniently connects sellers and buyers.
How do you follow in their footsteps? Here are four steps that can help you build a platform of your own.
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Why we rebranded (with a minimal amount of yogababble)
Let's skip the glossy merch shots and talk about the actual process of rebranding your company.
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The financial statement every leader should understand (and how to analyze it)
Analyzing financials doesn't have to be scary. We break down the P&L statement in an easy-to-grasp guide you'll want to bookmark.
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5 questions every great manager asks their team
Stop asking, "When will I get this by?" and start asking the five questions that matter for coaching great teams.
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Our Guide to Building Enterprise AI Applications
Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.
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How an AI expert built agents for Toyota and Universal Theme Parks
Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.