The Track

A Section Blog

hero image for blog post
November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
hero image for blog post
February 4, 2025

AI is disrupting my dad

AI conversations tend to center around the impact on work - but what about the personal benefits?

Read The Article
Greg Shove
Greg & Taylor
5 mins
For students
AI
hero image for blog post
January 31, 2025

Agents are here: OpenAI's chaos vs. Microsoft's control

If you’re tired of hype without action when it comes to AI agents, you’re not alone. Here's our Lead AI Consultant, Chase's, no-BS take on what the big players’ agents are actually capable of.

Read The Article
Greg Shove
Chase Ballard
7 mins
For students
AI
hero image for blog post
October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

Read The Article
Greg Shove
Section Staff
5 mins
For companies
AI
hero image for blog post
August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

Read The Article
Greg Shove
Section Staff
9 mins
For companies
AI

Start learning for free

• Watch 3 free on-demand lessons every month
• Experience our flagship intro course for free
• Access Section's full catalog of courses

Section logo pop up