The Track
A Section Blog

Is Deep Research worth $200 a month?

4 proven business strategies from NYU Stern Prof. Scott Galloway
Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.
In fact, 65 percent of businesses fail within their first 10 years.
So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.
We’ll break them down.

How I use Product Strategy frameworks to win client business
How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

Will your big idea work? 3 ways to manage risk
Building a new product is nerve-racking, especially if you’re taking a shot at something that’s never been tried before.
Will it end up being a YouTube or a Quibi? An iPod or a Zune? If it fails, will you ever be able to bounce back?
Luckily, you can build confidence by reducing risk. That’s where product experimentation comes in.

How to know if NFTs are right for your business
Pop quiz. When you hear the word NFT, do you think:
💪 I know exactly what an NFT is and how to use it for my business
🤔 I think I understand what NFTs are, but I have no clue if they’re relevant to me
🤢 Argh! I should know what NFTs are, but thinking about them makes my head hurt
If you answered the latter two options, you’re not alone. Don’t worry – we sat down with NYU Stern Professor Sabrina Howell to simplify it for you.

AI agents are cool, but not for the reasons you’ve heard
You’ve seen articles and flashy demos and tons of promises about the imminent future of agents. But how much of that is actually possible and how much is hype? Lutra AI co-founder and CEO, Jiquan Ngiam sat down with us to suss it out.

AI hallucinations aren’t a big deal
It’s hard not to hear that AI hallucinates and not have a few alarm bells go off. But ‘hallucinations’ is a loaded word. Machine & Partners’ Edmundo Ortega is back to explain why they’re nothing to worry about.

How the Royal Family’s AI-powered mental health agent overcame privacy concerns
Most orgs feel unready for the challenges that Gen AI brings to risk management. Yet many AI applications will have to navigate the line between user value and user privacy. So we sat down with specialist, Brian Kolodny, to understand how he traversed matters of privacy when building a mental health bot for the Royal Family’s foundation.

Our Guide to Building Enterprise AI Applications
Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.