The Track
A Section Blog
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.
November 6, 2023
How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.
Read The Article
For students
Brand strategy
February 19, 2024
How to become a Chief of AI
Pitch yourself as Chief of AI using this AI job description and talking points.
Read The Article
For students
chief of AI
February 10, 2024
Five 1-minute AI drills you can do right now
Read The Article
For students
Artificial intelligence
July 3, 2024
Google Gemini vs. Microsoft Copilot: Which is right for your business?
Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?
Read The Article
For companies
AI
June 28, 2024
Copilot for Microsoft 365: What You Need to Know
Microsoft Copilot is the LLM of choice for 23% of companies, so how good are the new features of Copilot for Microsoft 365? Our AI expert's review.
Read The Article
For companies
AI
