The Track

A Section Blog

hero image for blog post
January 27, 2022

Your step-by-step guide to a winning product strategy

Former Netflix VP of Product Gibson Biddle explains how to build a product that delights, makes money, and beats the competition.

Read The Article
Greg Shove
Section Staff
4 mins
For students
Product
hero image for blog post
November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
hero image for blog post
March 7, 2025

How an agency is preparing for AI clients

AI has put a big question mark over the future of agencies. So we talked to David Freas, Managing Partner at Supermoon, about how he’s transforming his brand agency with AI agent teammates – and for AI agent clients.

Read The Article
Greg Shove
Section Staff
5 mins
For students
AI
hero image for blog post
March 1, 2025

AI can think now. What does that mean for you?

The next stage of LLMs is here: AI that “thinks,” or breaks down problems step-by-step like a human would. Here’s how we got here, and what it means for how you use AI.

Read The Article
Greg Shove
Chase Ballard
5 mins
For students
AI
hero image for blog post
October 29, 2024

How the Royal Family’s AI-powered mental health agent overcame privacy concerns

Most orgs feel unready for the challenges that Gen AI brings to risk management. Yet many AI applications will have to navigate the line between user value and user privacy. So we sat down with specialist, Brian Kolodny, to understand how he traversed matters of privacy when building a mental health bot for the Royal Family’s foundation.

Read The Article
Greg Shove
Section Staff
4 mins
For companies
AI
hero image for blog post
October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

Read The Article
Greg Shove
Section Staff
5 mins
For companies
AI

Start learning for free

• Watch 3 free on-demand lessons every month
• Experience our flagship intro course for free
• Access Section's full catalog of courses

Section logo pop up