The Track
A Section Blog
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.
Can ChatGPT write a positioning strategy?
ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?
Why we rebranded (with a minimal amount of yogababble)
Let's skip the glossy merch shots and talk about the actual process of rebranding your company.
Google Gemini vs. Microsoft Copilot: Which is right for your business?
Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?
Copilot for Microsoft 365: What You Need to Know
Microsoft Copilot is the LLM of choice for 23% of companies, so how good are the new features of Copilot for Microsoft 365? Our AI expert's review.
