The Track

A Section Blog

hero image for blog post
October 24, 2022

How to find your brand's purpose

Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

Read The Article
Greg Shove
Justin Lee
For students
brand strategy
hero image for blog post
October 22, 2022

5 steps to solve the tough problem in front of you

The ability to solve tough problems isn’t an innate talent or a magic act – it’s a process. Learn a step-by-step framework to break down problems and solve them in a data-driven way.

Read The Article
Greg Shove
2 mins
For students
hero image for blog post
September 28, 2022

4 data-driven tricks to win your customers’ hearts‍

For consistent sales, you need a long-term relationship. According to Google’s Neil Hoyne, It starts with a better conversation — and smarter questions.

Read The Article
Greg Shove
Section Staff
5 mins
For students
Customers
hero image for blog post
September 27, 2022

The 10 essential business skills every person (or team) needs‍

I’m sure we’ve all had this thought over the course of our career: “I wish somebody could give me a playbook on how to be great at my job.”

Well, we’re here to tell you that being a great strategist isn’t a natural talent or a magic trick. It’s a list of critical skills that, when mastered, make you indispensable.

Read The Article
Greg Shove
Section Staff
10 mins
For students
strategy
hero image for blog post
August 9, 2023

The science-based secret to being more productive at work

Have you ever sat in a 9 a.m. meeting with your team and wondered why one person is jacked up on coffee and firing off ideas, and another person looks like they just woke up from a 100-year sleep?

You might think, “Well, the first person is just more productive. They’re good at their job, whereas Steve is a useless lump. Duh.” 

But actually, it’s not that simple. These two people probably have different chronotypes – meaning they’re inclined to sleep, work, and recover at different times. 

Read The Article
Greg Shove
Section Staff
7 mins
For students
hero image for blog post
March 3, 2023

How to know if NFTs are right for your business

Pop quiz. When you hear the word NFT, do you think:

💪 I know exactly what an NFT is and how to use it for my business

🤔 I think I understand what NFTs are, but I have no clue if they’re relevant to me

🤢 Argh! I should know what NFTs are, but thinking about them makes my head hurt

If you answered the latter two options, you’re not alone. Don’t worry – we sat down with NYU Stern Professor Sabrina Howell to simplify it for you.

Read The Article
Greg Shove
Section Staff
7 min
For students
NFTs
hero image for blog post
January 12, 2024

How to set an AI policy for your company

In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
10 mins
For companies
AI policy
hero image for blog post
August 18, 2023

How to appoint (or become) your company's next chief of AI

Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.

Read The Article
Greg Shove
Greg Shove, CEO
5 mins
For companies
AI strategy

Start learning for free

• Dive into our most popular sprints
• Watch top case studies and live lectures
• RSVP to upcoming events

Section logo pop up