The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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March 3, 2023

What is Web3 (and why should I care)?

Everything you need to know to talk about Web3 at your next cocktail hour.

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Greg Shove
Section Staff
5 mins
For students
Web3
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August 9, 2023

The science-based secret to being more productive at work

Have you ever sat in a 9 a.m. meeting with your team and wondered why one person is jacked up on coffee and firing off ideas, and another person looks like they just woke up from a 100-year sleep?

You might think, “Well, the first person is just more productive. They’re good at their job, whereas Steve is a useless lump. Duh.” 

But actually, it’s not that simple. These two people probably have different chronotypes – meaning they’re inclined to sleep, work, and recover at different times. 

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Greg Shove
Section Staff
7 mins
For students
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July 3, 2024

Google Gemini vs. Microsoft Copilot: Which is right for your business?

Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?

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Greg Shove
Chase Ballard
7 mins
For companies
AI
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June 28, 2024

Copilot for Microsoft 365: What You Need to Know

Microsoft Copilot is the LLM of choice for 23% of companies, so how good are the new features of Copilot for Microsoft 365? Our AI expert's review.

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Greg Shove
Chase Ballard
6 mins
For companies
AI

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