The Track

A Section Blog

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June 15, 2022

3 steps to uncover your real competitors (hint: they may not be who you think)

April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.

In this post, we’ll share some of her tips.

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Greg Shove
Section Staff
3 mins
For students
Product positioning
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May 26, 2022

4 proven business strategies from NYU Stern Prof. Scott Galloway

Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.

In fact, 65 percent of businesses fail within their first 10 years.

So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.

We’ll break them down.

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Greg Shove
Section Staff
3 mins
For students
business
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May 18, 2022

How I use Product Strategy frameworks to win client business

How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

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Greg Shove
Section Staff
3 min
For students
Product
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May 12, 2022

Will your big idea work? 3 ways to manage risk

Building a new product is nerve-racking, especially if you’re taking a shot at something that’s never been tried before.

Will it end up being a YouTube or a Quibi? An iPod or a Zune? If it fails, will you ever be able to bounce back?

Luckily, you can build confidence by reducing risk. That’s where product experimentation comes in.

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Greg Shove
Section Staff
3 mins
For students
product
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November 15, 2023

10 ways to get your team to move faster on AI

If you’re a leader and you believe in AI, you’re probably facing a challenge in getting your whole team to embrace AI. Learn 10 ways to get your team excited about AI, from Section's CEO Greg Shove.

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Greg Shove
Greg Shove, CEO
5 mins
For students
AI
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June 13, 2024

How to customize ChatGPT to your needs

Working with AI right now is like working with a brand new coworker. They don’t get your processes or your way of thinking. You have to give them a lot of context, and even when you do, the results aren’t exactly right. While many people give up, we promise it's worth it to train your AI tool to be your best possible copilot.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI
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August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

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Greg Shove
Section Staff
9 mins
For companies
AI
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July 3, 2024

Google Gemini vs. Microsoft Copilot: Which is right for your business?

Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?

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Greg Shove
Chase Ballard
7 mins
For companies
AI

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