The Track

A Section Blog

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August 19, 2024

How to Build a Business with AI

Getting a new business off the ground comes with a lot of moving pieces – and AI can automate a bunch of them. Here's how Ashley Gross built an online community with one person and $400 a month using AI.

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Greg Shove
Section Staff
4 mins
For students
AI
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August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

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Greg Shove
Section Staff
9 mins
For companies
AI
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August 2, 2024

How to build custom GPTs that can do your grunt work

AI-powered products are the future. But for those who don’t have the time or resources to build something in-house, custom GPTs are a good low-fi solution. Here's how to build one.

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Greg Shove
Chase Ballard
7 mins
For students
AI
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July 25, 2024

The 5 best ways to use AI from Dan Shipper, Every CEO

Every CEO Dan Shipper plays with AI for a living. He shared his top 5 best ways to get immediate value from AI.

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Greg Shove
Section Staff
5 mins
For students
AI
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June 7, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

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Greg Shove
Section Staff
4 mins
For students
positioning
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June 7, 2023

How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

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Greg Shove
Section Staff
5 mins
For students
Twitter
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August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

Read The Article
Greg Shove
Section Staff
9 mins
For companies
AI
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July 3, 2024

Google Gemini vs. Microsoft Copilot: Which is right for your business?

Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?

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Greg Shove
Chase Ballard
7 mins
For companies
AI

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