The Track
A Section Blog
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.
November 6, 2023
How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.
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For students
Brand strategy
January 24, 2024
Joining the AI class should be your top priority
The workforce is dividing into two sides. Master AI now to make sure you're on the right side.
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For students
AI strategy
January 19, 2024
How to build a custom GPT
Follow these step-by-step instructions to build a custom GPT model that completes specific tasks for you.
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For students
Chat GPT
January 12, 2024
How to set an AI policy for your company
In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.
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For companies
AI policy
August 18, 2023
How to appoint (or become) your company's next chief of AI
Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.
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For companies
AI strategy
