The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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August 30, 2024

Claude for Teams: What You Need to Know

Will Anthropic's new features in Claude for Teams – “Projects” and "Artifacts" – really make your team more collaborative and productive? We put them to the test.

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Greg Shove
Chase Ballard
6 mins
For students
AI
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August 21, 2024

How to Build a Business with AI

Getting a new business off the ground comes with a lot of moving pieces – and AI can automate a bunch of them. Here's how Ashley Gross built an online community with one person and $400 a month using AI.

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Greg Shove
Section Staff
4 mins
For students
AI
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May 3, 2023

Which skills matter? Employees and L&D leaders don’t always agree [research]

Which skills matter in the modern workplace – to get promoted, to get ahead, to impact the business? It turns out that employees and learning leaders don’t always agree.

We recently surveyed 10,000 students and 250 learning leaders on the skills that are their biggest priority in 2023.

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Greg Shove
Section Staff
3 mins
For companies
talent management
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March 21, 2023

Want to build the next Airbnb? 4 steps to get started

Airbnb changed the way we travel without purchasing any hotels. Uber made it easier to get around without amassing their own fleet. And DoorDash took care of breakfast without cracking a single egg.

The common thread between these companies is that they’re platform businesses. Rather than selling products directly, they’re providing a platform that conveniently connects sellers and buyers.

How do you follow in their footsteps? Here are four steps that can help you build a platform of your own.

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Greg Shove
Section Staff
5 mins
For companies
platform

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