The Track
A Section Blog

Yes, you will lose your job to AI

Think like the company disrupting you
At a recent offsite, our CEO Greg posed this question: “When Section is disrupted, what will our competitor do to make us seem obsolete”? Check out our framework for getting ahead of your future competition.

7 ways AI will completely change the way you work
AI will change the way you work, from how you write copy to how you make business-critical decisions. Here are 7 strategic implications every leader needs to be aware of as we enter the age of AI.

How to appoint (or become) your company's next chief of AI
Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.

Why is Twitter rebranding to X?
Elon Musk announced that Twitter will rebrand to X. Yes, just X. We take a deep dive into the reasoning behind his decision, and what it signals for the company's future.

Self-assessment: Does your team trust you?
I’m sure you’ve had a manager you didn’t trust.
Maybe that manager said she valued your time – but then canceled your 1:1 at the last minute because she just had to run out and get a smoothie.
Maybe he called you out in front of the team for a mistake he made. (Truly an unforgivable offense).
Whatever it was, you know that once trust is lost, it’s hard to get back...

Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.

Copilot for Microsoft 365: What You Need to Know
Microsoft Copilot is the LLM of choice for 23% of companies, so how good are the new features of Copilot for Microsoft 365? Our AI expert's review.

Pi had a million users. So why did Inflection just implode (and take Pi with it)?
Microsoft just cannibalized a company it was a lead investor in and took its chatbot down with it. Here's what that means for other AI startups.