The Track

A Section Blog

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September 28, 2022

4 data-driven tricks to win your customers’ hearts‍

For consistent sales, you need a long-term relationship. According to Google’s Neil Hoyne, It starts with a better conversation — and smarter questions.

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Greg Shove
Section Staff
5 mins
For students
Customers
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September 27, 2022

The 10 essential business skills every person (or team) needs‍

I’m sure we’ve all had this thought over the course of our career: “I wish somebody could give me a playbook on how to be great at my job.”

Well, we’re here to tell you that being a great strategist isn’t a natural talent or a magic trick. It’s a list of critical skills that, when mastered, make you indispensable.

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Greg Shove
Section Staff
10 mins
For students
strategy
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August 30, 2022

Do this exercise to get more meaning from your life

It's about pinning down your "ultimate why," according to Berkeley Haas professors Sahar Yousef and Lucas Miller.

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Greg Shove
Section Staff
10 mins
For students
goals
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August 29, 2022

4 steps to give a winning presentation (hint: sound like a human)

We all know what a great presentation sounds like. But going up there and delivering one ourselves? That's a different matter.

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Greg Shove
Sam Buti
6 mins
For students
storytelling
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June 7, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

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Greg Shove
Section Staff
4 mins
For students
positioning
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June 7, 2023

How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

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Greg Shove
Section Staff
5 mins
For students
Twitter
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March 15, 2024

3 drills to teach your team AI, using AI

L&D might be dragging their feet on training your team on AI (we’ve seen it firsthand). So, use AI itself as your team coach.

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Greg Shove
Section Staff
8 mins
For companies
AI
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January 12, 2024

How to set an AI policy for your company

In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
10 mins
For companies
AI policy

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