The Track

A Section Blog

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January 27, 2022

Your step-by-step guide to a winning product strategy

Former Netflix VP of Product Gibson Biddle explains how to build a product that delights, makes money, and beats the competition.

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Greg Shove
Section Staff
4 mins
For students
Product
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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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January 17, 2025

What AI means for the entry level job and your next career move

What does AI’s automation of entry level tasks mean for college grads, interns, and anyone looking to switch industries? We sat down with labor economist Sania Khan to talk about the rebuilding of the career ladder with AI.

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Greg Shove
Section Staff
4 mins
For students
AI
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January 10, 2025

How to use AI for SEO content without sacrificing quality

Can AI generate SEO content that ranks? We put it to the test in 2024 and the answer is 'yes, but....'

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Greg Shove
Section Staff
5 mins
For students
AI
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March 15, 2024

3 drills to teach your team AI, using AI

L&D might be dragging their feet on training your team on AI (we’ve seen it firsthand). So, use AI itself as your team coach.

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Greg Shove
Section Staff
8 mins
For companies
AI
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January 12, 2024

How to set an AI policy for your company

In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
10 mins
For companies
AI policy

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